2004 Ford Bronco Concept Bucking Horse Brochure Page 0144-1863

A page from the 2004 Ford Bronco Concept literature: a grey bucking horse silhouette on a black ground, with BRONCO set beneath it in heavy white capitals.

What Is in This Advertisement?

A landscape page reproduced almost entirely in black, with a faint paper grain and a few surface marks visible in the flat field. The horse sits high and slightly right of centre, drawn as a single flat grey shape with no outline or shading: head down and turned away, forelegs braced and folded under, hind legs kicked up and out, tail sweeping up in a hook above the back. The silhouette is deliberately rough, with cut notches at the mane and hock rather than smooth curves. Below it, filling the lower quarter of the page, BRONCO runs almost edge to edge in white, an extended sans serif with very heavy strokes, squared corners and tight counters, the final O cropped by the right margin. There is no other text, rule, logo or image on the page.

What Was the 2004 Bronco Concept?

Ford's first serious public hint that the nameplate might return. The Bronco Concept was unveiled by design vice president J Mays at the North American International Auto Show in Detroit in January 2004, a two-door of roughly the size and shape of the original, with a boxy upright roofline, short wheelbase and round headlamps taken directly from the 1966 to 1977 truck (Ford Bronco, MotorTrend, moto123). Design press at the time read it as a genuine attempt to restate what a sport utility vehicle had originally been (Car Design News). Production did not follow for another seventeen years.

Why Give a Page to the Emblem Alone?

Because the emblem was the argument. A concept that exists to test whether an old name still means anything has to put the mark itself on the page, with no vehicle, no copy and nothing to negotiate: either the bucking horse and the block lettering carry enough weight on their own, or the idea fails. Reproduced flat in grey on black, it reads as a brand statement rather than a product illustration, which is why it works as a print in its own right.

Who Is This Print For?

This Bronco print suits Bronco owners of any generation who want the mark rather than the truck, collectors of Ford design and concept-car material, and graphic and typography enthusiasts. The black ground and two-colour palette make it an easy, quiet fit in a modern interior, a garage or an office, and it pairs naturally with a photograph of an early or current Bronco. Choose framed print, stretched canvas, ChromaLuxe metal or Gicl\u00e9e.

Advertisement Details

• Subject: Bucking horse emblem and BRONCO wordmark, 2004 Ford Bronco Concept literature
• Treatment: Flat grey silhouette on black, white extended block capitals, no other content
• Concept: Shown at the North American International Auto Show, Detroit, January 2004
• Archive reference: 0144-1863

This archival advertisement is made available through Fordimages.com, the official Ford archive imagery licensee operated by Richard Weedn LLC. Each image is digitally restored before printing and handcrafted to order.

Available as:

• Framed Print — museum-quality paper, archival inks, Acrylite glazing, hanging hardware included
• Stretched Canvas — hand-stretched over 1.25-inch pine bars, heavy cotton poly matte finish
• ChromaLuxe Metal Print — image infused directly onto sheets of alloy metal for maximum vibrancy and durability
• Giclée Art Print — 260gsm satin finish paper, finest archival inks, white border

Made in the USA or Europe depending on your location.

About the Artwork

Artwork in this collection comes from the Ford Motor Company Archives, The Henry Ford Museum, the Carroll Shelby Archives, and the collections of acclaimed photographers and painters from around the world. Reproduction rights are reserved by the respective copyright owners.

Our framed prints feature a black, hand-stained solid wood frame with a white mat, museum-quality paper, archival inks, Acrylite glazing, and hanging hardware. The frame features a slim 0.8-inch face and projects 1.3 inches from the wall, creating a clean, contemporary shadow-box effect. Made in the USA or Europe, depending on your location.

Our stretched canvas prints are produced on acid-free, pH-neutral, and fade-resistant canvas. Each canvas is hand-glued to solid wood stretcher bars and stretched over 1.25-inch-thick pine bars. Mounting brackets are included. Made in the USA or Europe, depending on your location.

Our Giclée prints are produced using premium 200gsm semi-gloss paper and high-quality archival inks. Each print includes a white border around the perimeter.

For the 40 x 60 size, we use 250gsm museum-quality archival paper with an off-white, uncoated finish.

The listed size refers to the overall paper dimensions. The image is printed proportionally within the selected paper size. Made in the USA or Europe, depending on your location.

ChromaLuxe prints use a state-of-the-art coating process that infuses the image directly onto sheets of alloy metal. The result is photography with an exceptional combination of vibrancy, clarity, and durability.

Each print arrives ready to hang. An alloy subframe on the back allows the artwork to float away from the wall for a sleek, modern appearance. This is the finest-quality print we offer. Made in the USA.

All images are digitally restored before printing. Production location varies by product and destination. Shipping is calculated at checkout.